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Bay Street

Unique Opportunity

Bay Street in Emeryville, California is an urban mixed-use property in the heart of the highly traversed San Francisco/Oakland Bay Bridge area.  It is home to more than 65 shops, 10 restaurants and a nationally ranked 3,000-seat AMC 15-screen cinema with one IMAX theater.

Custom Solutions

Bay Street needed a development, merchandising and branding initiative to compete in the highly competitive trade area.  The goal was to introduce shops and restaurants within Bay Street while creating welcoming gathering areas and creating a memorable reputation with consumers. Additionally, Madison Marquette sought to create a true downtown urban environment, anchored by the AMC cinema, Apple and Barnes & Noble, along with a 150-plus hotel.

Local Execution

Madison Marquette successfully negotiated entitlements with the City of Emeryville for mixed-use development, and moved forward to complete the ground-up development of the center. Adding additional retail space and a hotel expanded on the ambiance of Bay Street.

The property transitioned into a stabilized operating budget and the merchandising plan resulted in a strong retail mix with leases from Nike, Banana Republic, H&M, Sephora, California Pizza Kitchen, P.F. Chang’s, Williams-Sonoma, Pottery Barn and a flagship West Elm store.

Proven Results

Property activation and merchandising increased foot traffic by 18 percent. Bay Street is more than 97 percent leased.


Bay Street
5616 Bay Street
Emeryville, CA 94608

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Property Information

Asset Type
Specialty / Mixed Use

Square Footage

Services Provided Since

Integrated Services
Property Management

Property Website

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